To drive traffic to your site is one of the most important steps to take if you want to succeed online. There is no use in posting rich content if it cannot reach your target audience. The good news is that, there are several ways to make your way in the cyberspace. Learning about how the search engines work can help determine the best strategies to improve the performance of your website.
How do Search Engines Work
Search engines like Google, Yahoo and Bing follow a set of rules, known as algorithm, in displaying web pages. In general, the web page with the highest relevance to the keyword entered in the search box is most likely to appear on top. Relevance is also measured by the quality of content and the number of links to your site. If your site will perform better than most other sites in the search engine ranking, the more you will become visible to your target audience.
How to Drive Traffic
There other ways to drive traffic to your site apart from making sure that your content offers value to the readers. Three of these are discussed below:
Comments section – A comments section at the lower part of your blog can help intensify engagement of your readers. By letting them share their opinion through the comments section, they help increase the relevance of your site. You can also insert a ‘share’ or ‘like’ button in each entry to the comments sections to allow the readers to spread the word about your site to the people in their own network.
Q&A websites – Share what you know by participating in Q&A websites. Make sure that you provide useful insights to gain the trust of your readers, and then encourage them to know more by visiting your site. By including a link back to your site, you are increasing its relevance, hence drive traffic to it.
Pinterest – Take advantage of Pinterest to increase awareness of your website. Pinterest allows members to pin images, videos, animations, and other objects to their pin board. Include objects to each post in your website, and pin them to your pin board. Create content-rich boards in order that people searching for related information will know what you have to offer. Because Pinterest has a standard social networking feature, members can share the objects they like to others.